The New Market for the Latest Tech: Base of the Pyramid
www.superpowers4good.com
You can download an audio podcast here or subscribe via iTunes. “Emerging markets throw up all sorts of surprises. Roughly 20 percent of the planet simultaneously use mobile phones (20 year old technology) and candles for lighting (2000 year old technology). But don’t be fooled – the same consumer aspirations exist everywhere and the last 20% represent a new and rapidly developing market for the latest technologies,” explains Simon Bransfield-Garth, CEO of
The New Market for the Latest Tech: Base of the Pyramid
The New Market for the Latest Tech: Base of…
The New Market for the Latest Tech: Base of the Pyramid
You can download an audio podcast here or subscribe via iTunes. “Emerging markets throw up all sorts of surprises. Roughly 20 percent of the planet simultaneously use mobile phones (20 year old technology) and candles for lighting (2000 year old technology). But don’t be fooled – the same consumer aspirations exist everywhere and the last 20% represent a new and rapidly developing market for the latest technologies,” explains Simon Bransfield-Garth, CEO of