We Are In 'The Golden Age of Purpose' So How Do We Capitalize On It? - Nancy Mahon - #607
Never miss another interview! Join Devin here: http://bit.ly/joindevin. Read the full Forbes article and watch the interview here: http://bit.ly/2Cfbnjd. Nancy Mahon, SVP of global philanthropy and corporate citizenship for The Estee Lauder Companies and global executive director for the MAC AIDS Fund, has some counsel for social entrepreneurs and other business leaders interested in impact. It begins with context. We are in “the golden age of purpose.” “We are seeing an acceleration of a trend that has been in motion for some time where consumers are voting with their dollars and they are saying yes we care that you care. We share your values and we want not only a good financial model, but great products and a place to work and a great stock to invest in, we want a sustainable business. You have to make the world a better place,” Mahon says. MAC Cosmetics, an Estée Lauder brand, has been selling Viva Glam lipstick for more than 20 years and giving every penny of the retail revenue to the MAC AIDS Fund to fight AIDS. At the end of 2017, the lifetime total raised reached $480 million with $25 million raised in 2017. Read the full Forbes article and watch the interview here: http://bit.ly/2Cfbnjd. Check out my free webinar where I share the secrets of successful nonprofit crowdfunding at http://crowdfundingforsocialgood.org.