Social Entrepreneur Combines Crowdfunding, Microlending To Foster Community
Brian Dally, co-founder and CEO of GROUNDFLOOR, has created a way for individuals within communities to come together to invest in real estate in a way that will have a positive impact on their community.
“People can now invest money in such a way that investments stay local, and this creates tangible impacts at the community level” Brian says.
“GROUNDFLOOR grows your investment while making an impact. If you want to renovate a neighborhood, you could rally your friends together to back properties within the same neighborhood,” Brian continues. “This not only improves the community, but backers also see a higher return on their investment than with a traditional savings account. 100% of our loans are available to participation by everyone.”
On Thursday, December 4, 2014 at 3:00 Eastern, Brian will join me for a live discussion about GROUNDFLOOR. Tune in here then to watch the interview live.
You can download an audio podcast here or subscribe via iTunes.
More about Groundfloor:
GROUNDFLOOR is the first microlending community for real estate. Together we back independent builders with secured loans that pay 8-12% annually.
Our community serves backers (microlenders) and builders (borrowers). Our ideal microlender has experience with LendingClub or Prosper and enjoys dabbling with alternative investments. Our ideal borrower has 10+ years experience flipping or building houses and a flair for promotion.
Founded in March 2013 by Brian Dally and Nick Bhargava, GROUNDFLOOR is headquartered in Atlanta, Georgia with a fast-growing team of crowdfunding, real estate and community development experts.
As an Internet ideologue and community organizer at heart, Brian enjoys attacking entrenched industry incumbents from a position of weakness.
After taking a brief break between startups to get involved in the thriving NC Triangle startup ecosystem, Brian co-founded GROUNDFLOOR with Nick Bhargava in 2013. Previously, he led a team within Bandwidth.com through a successful product-market pivot that resulted in the concept, brand and launch of Republic Wireless.
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