RallyUP Launch Challengely: Charity Fundraising Tool For Video-Recorded Challenges
Users can raise funds for a charity they love by doing something daring, embarrassing, or crazy, and sharing the footage
Press Release – [Arizona/10.23.2018] – RallyUp today announces the launch of Challengely, which will give individuals a fun new way to raise money for causes they care about. The simple-to-use fundraising platform will make it easier than ever for people to raise money for a philanthropic cause – and make people laugh in the process.
Whoever creates the challenge specifies a fundraising goal, and if enough people donate so that the goal is reached, they must perform the challenge and provide footage of it to the donors. The person raising money for the cause can start a challenge in minutes, allowing people to donate to it from any device, including phones.
Challengely also allows for every step of the process to be shared on social media platforms, ensuring maximum social reach and thus a maximized chance of receiving donations. The tool can be used to raise money for any charitable organization of the user’s choice, and its system works in multiple currencies for international use.
Launching a challenge on the tool is simple and easy: all users have to do is go to the site, click ‘Start a Challenge’, enter what challenge they are willing to do, and how much money must be raised for them to do it. Then, they enter an image or a video and a description, and specify which charitable organization the funds will go to. After starting the challenge, the user can share it socially, which draws more people to come to the site and donate. The tool also allows people to nominate someone else, in which case they invite another person to perform the challenge, which is launched after they accept the invitation. Everyone who donates is notified when the goal is reached, and the challenged person posts a video of them completing the task. This can also still be done even if the target amount is not reached.
It’s no secret that people like to see others suffer (a little) when it’s for a good cause, which makes Challengely fun and engaging for everyone involved. In fact, research undertaken by Christopher Oliviola found that challenge-based fundraisers generate significantly more funds than non-challenges. Using social media to share the challenge and ask for donations is also undoubtedly vital to any fundraising strategy – as people are more likely to give when they see their peers doing so, and 85% of donations to charities come when donors have been asked for them.
Initially slow to start in adopting new technology and methods of fundraising, the non-profit sector is now picking up on trends that can help charities maximize their social impact. Unsurprisingly, due to the visibility and real-time updates enabled by technological advances, people want to be more directly connected with the charities they support. Simply making donations by credit card or cheque is a declining way of donating: givers want to be part of the process and the cause.
“People want to be more involved in supporting the charitable causes they love, and Challengely provides a really fun, for them to do that.” said Steve Bernat, RallyUp Founder.
Challengely allows people to feel like they’re active in the process, and not just passive onlookers. The tool is perfect for younger donors that want to have some fun, involve their peers, and get engagement on social media – all the while giving back to a great cause.
RallyUp is an online fundraising platform that brings fresh, creative new fundraising techniques to the nonprofit community. It provides everything you need to reach more new donors and raise more funds than ever before.
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