Parker NY Partners with Lower Eastside Girls Club of New York for Month of Giving
Press Release – New York, NY, November 29, 2016 – Leading contemporary clothing brand, Parker, announces today a partnership with the Lower Eastside Girls Club of New York as part of their #MonthofGiving initiative. Beginning on November 29, 2016 in conjunction with “Giving Tuesday” and running through December 31, 2016, Parker will be donating 10% of all sales on ParkerNY.com to the organization, with a minimum donation set at $20,000.
Dedicated to connecting girls and young women to healthy, successful futures, the Lower Eastside Girls Club offers a safe haven in their state-of-the-art community center. Featuring programs in the arts, sciences, entrepreneurship and wellness, the organization helps girls develop self-confidence, thrive academically and become the next generation of leaders.
“When considering a partner for the #MonthofGiving initiative, we were immediately drawn to the Lower Eastside Girls Club,” states Suzanne Silverstein, President of Parker. “As a brand inspired by, and based in, New York City, we love to give back to organizations that help here at home. As a women’s brand, we wanted to support a cause that helps empower women, the next generation. The work that the Lower Eastside Girls Club is doing is so impressive, we had to get involved.”
“We are thrilled to receive support from Parker,” states Rosie Rodriguez, Director of Philanthropy at the Lower Eastside Girls Club. “Empowering girls and women is central to our organization’s mission – whether it’s through the innovative programs that we offer here at our Center for Community, or through the purchase of a dress that makes a woman look and feel great, and gives back at the same time.”
Donations from purchases made at PARKERNY.com will help sustain LESGC’s long-term commitment to at-risk girls and their families. LESGC programming impacts the lives of thousands of girls in middle and high school who are stressed by the overwhelming challenges that poverty, housing instability, and community violence present. “LESGC is a force for good, working to promote sisterhood and social justice. A purchase from Parker will directly help economically disadvantaged girls overcome adversity and set forth towards achieving their full potential through LESGC’s innovative community-based programming offered at no cost to members and their families,” states Rosie Rodriguez.
This is the inaugural year of Parker’s #MonthofGiving program. The brand expects record sales as the Parker customer shops to look good and do good this season.
Founded in NYC, Parker was created, and is designed, for the city girl in all of us. She is fearless, her style is effortless, and she is just a little bit sexy. She exudes a quiet, attractive confidence that says “I’ve got this.” With Parker, it is never about trying too hard. Our designs capture the season’s trends with pieces that are easy to buy and easy to wear. Now that you know us, come and find us. We’re at Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bloomingdale’s, Shopbop, Revolve and specialty stores worldwide.
About The Lower Eastside Girls Club:
The Lower Eastside Girls Club connects girls and young women to healthy and successful futures. Our state-of-the-art community center offers a safe haven with programs in the arts, sciences, leadership, entrepreneurship, and wellness for girls in middle and high school. Programs are offered at no cost to girls and their families.
Joy. Power. Possibility.
The Lower Eastside Girls Club breaks the cycle of poverty by training the next generation of ethical, entrepreneurial, and environmental leaders. Girls Club members overcome adversity, perceive opportunity, develop self-confidence, make ethical decisions and healthy life choices, thrive academically, embrace leadership, and have the ability to enter college or the work force as fully prepared and connected adults.
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