As part of (SHOPATHON)RED in support of World AIDS Day 2016, and in partnership with online giving platform Omaze, one fan and a guest can win a chance to join Richard Branson for a once-in-a-lifetime Press Release – The winner and a friend will be flown to a mystery location and put up in a four-star hotel, have the chance to spend time with Richard and pick his brain on career advice, business inspiration and more, before attending an exclusive Virgin event as Richard’s VIP guests. Fans can enter to win – or gift chances to win this holiday season – to this and a number of once-in-a-lifetime experiences with big stars for as little as a $10 donation to fight AIDS.