Michigan Researchers Present ‘Roadmap’ For BoP Progress
A team of researchers at the University of Michigan’s William Davidson Institute have recently published a document called, “A Roadmap for the Base of the Pyramid Domain: Re-Energizing for the Next Decade.”
The team of authors included Ted London, Stuart Hart and Sateen Sheth.
According to Ted, “The Roadmap outlines a shared vision for the future of the BoP domain. It includes a set of actionable initiatives that serve as platforms to share knowledge, learn, and support BoP enterprises more effectively. The document helps chart the way forward for inclusive business ventures that serve low income communities in developing countries.”
He further explained, “The Roadmap was created because, in the past decade,there has been tremendous growth in the number of BoP enterprises launched, as well as investor interest and support. However, there is a need for greater efforts to determine what works, what doesn’t, and what’s needed to increase positive impact in the BoP domain.”
“Implementing the Roadmap initiatives requires support and commitment from the entire BoP community. The BoP Roadmap lays out the path ahead of us, but success requires a willingness to continue to invest in learning, as well as doing,” Ted concluded.
On Thursday, November 20, 2014 at 10:00 AM Eastern, Ted will join me for a live discussion about the Roadmap. Tune in here then to watch the interview live.
You can download an audio podcast here or subscribe via iTunes.
More about the William Davidson Institute:
The William Davidson Institute (WDI) is a non-profit research and educational institute established at the University of Michigan in 1992. Through a unique structure that integrates healthcare and base of pyramid (BoP) research, educational outreach, field-based collaborations, and development consulting services, WDI creates long-term value for academic institutions, partner organizations, and donor agencies active in emerging markets. WDI also provides a forum for academics, policy makers, business leaders, and development experts to enhance their understanding of these economies. WDI is the only institution of higher learning in the United States that is fully dedicated to understanding and promoting actionable business and public policy approaches to addressing the challenges and opportunities in emerging market economies.
Ted London is a Senior Research Fellow at the William Davidson Institute and a member of the faculty at the University of Michigan’s Ross School of Business. An internationally recognized expert on the intersection of business strategy and poverty alleviation, London focuses his research on developing enterprise strategies for base of the pyramid (BoP) markets, building cross-sector collaborations, and assessing poverty-reduction outcomes. He has published extensively with a focus on creating new knowledge with important actionable outcomes, serves on several advisory boards, and shares his research in venues across the globe. He has also advised dozens of leadership teams in the corporate, non-profit, and development sectors on designing sustainable and scalable BoP enterprises. Prior to coming to the University of Michigan, London was on the faculty at the University of North Carolina, where he also received his Ph.D. in strategic management. He also has held senior management positions in the private, non-profit, and development sectors in Africa, Asia, and the U.S.
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