Michaels Donates 10,000 Starlight Brave Gowns to Hospitalized Children Nationwide this Holiday Season
Press Release – LOS ANGELES (Tuesday, November 28)—In honor of #GivingTuesday, Starlight Children’s Foundation announced today that The Michaels Companies, North America’s and Canada’s largest arts and crafts specialty retailer, is donating 10,000 fun, comfy and colorful Starlight Brave Gowns to hospitalized children nationwide throughout the holiday season.
Starlight Brave Gowns are revolutionizing the way children experience hospitalization. The gowns are soft and breathable instead of stiff and scratchy, comfortable and easy to wear instead of awkward and revealing, and they are fun and colorful instead of plain and boring.
As the program’s 2016 launch partner, Michaels created ten inaugural designs that bring smiles to hospitalized children by making them look and feel like an astronaut, an explorer, a scuba diver and more. The gowns also feature snaps on each sleeve and ties down the side to make it easier for doctors, nurses and other caregivers to do tests and procedures.
“We’re in awe of Michaels’ support as our longtime partner in bringing joy and comfort to hospitalized kids,” said Chris Helfrich, CEO of Starlight Children’s Foundation. “Being a sick kid stuck in the hospital is really tough, especially during the holidays. But thanks to Michaels, we’re able to bring even more smiles to kids and families when and where they need it most.”
“Michaels is proud to continue this important work with Starlight Children’s Foundation and to build upon what we started together last year,” said Michaels CEO Chuck Rubin. “With this donation of 10,000 Starlight Brave gowns, we hope we can help to inspire and uplift children across the country, in our own small way, during their hospital stay with these innovative and imaginative gowns.”
“These gowns bring smiles and as a parent, I can’t begin to tell you how valuable a smile is on my child’s face and mine especially during our darkest of times,” Kelly Blumenthal said. Her two-year-old son, Finn, wore a Starlight Brave Gown during open heart surgery earlier this year.
Originally conceived by entrepreneur and philanthropist Summer Germann to honor her 10-year-old brother who passed away from pediatric cancer in 2002, Starlight Brave Gowns are designed for boys and girls ages 2 through 12. Made in the USA, the gowns are manufactured to meet strict hospital infection and safety protocols, and are specially designed to allow for easy access to heart monitors as well as IVs on both sleeves.
For just $25, anyone can donate a Starlight Brave Gown to hospitalized child in need by visiting Starlight online at www.starlight.org.
ABOUT STARLIGHT CHILDREN’S FOUNDATION
Starlight creates moments of joy and comfort for hospitalized kids and their families. For 35 years, Starlight’s programs have positively impacted more than 60 million critically, chronically and terminally ill or injured children in the US, Canada, Australia and the UK. With your help, more kids and their families will enjoy Starlight Brave Gowns, Starlight Fun Centers and other Starlight programs at a children’s hospital or facility near you. Support Starlight’s work by visiting www.starlight.org and by following Starlight on Facebook, Instagram and Twitter.
ABOUT THE MICHAELS COMPANIES, INC.
The Michaels Companies, Inc. is North America’s largest specialty provider of arts, crafts, framing, floral, wall décor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator.
As of April 29, 2017, the Company owned and operated 1,364 stores in 49 states and Canada under the brands Michaels, Aaron Brothers, and Pat Catan’s. The Michaels Companies, Inc., also owns Artistree, a manufacturer of high quality custom and specialty framing merchandise, and Darice, a premier wholesale distributor in the craft, gift and decor industry. The Michaels Companies, Inc. produces a number of private brands including Recollections®, Studio Decor®, Bead Landing®, Creatology®, Ashland®, Celebrate It®, ArtMinds®, Artist’s Loft®, Craft Smart®, Loops & Threads®, Make Market®, Foamies®, LockerLookz®, Imagin8®, and Sticky Sticks®. Learn more about Michaels at www.michaels.com.
#GivingTuesday is a global giving movement that has been built by individuals, families, organizations, businesses and communities in all 50 states and in countries around the world. This year, #GivingTuesday falls on November 28. #GivingTuesday harnesses the collective power of a unique blend of partners to transform how people think about, talk about, and participate in the giving season. It inspires people to take collective action to improve their communities, give back in better, smarter ways to the charities and causes they believe in, and help create a better world. #GivingTuesday demonstrates how every act of generosity counts, and that they mean even more when we give together
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