Media Consultant Offers Insights For Impact
Your Mark on the World Center sponsor Mike Schwager is a media consultant who focuses on impact in all he does. He operates MediaMavens.com and TVtraining.tv, helping people prepare for appearances on television.
Mike explains his philosophy, “Serve companies that tell the truth about the products and services they deliver, that minimally don’t hurt anyone; and optimally serve the public good and interest. Who you represent is an extension of who you are.”
He works to choose his clients carefully, noting, “The best companies value people above profits, encouraging human development as the cornerstone of quality products and services.”
Mike offers some important advice about promoting a client that applies equally to those promoting themselves, “In promoting a book, a product or service, or an organization use news to make news; think ‘impact,’ think ‘timeliness/immediacy,’ think ‘novelty,’ think ‘relevance.'”
Like all communications professionals, Mike helps people face public relations crises. He offers this advice to others, “Organizations should admit mistakes, offer constructive solutions. Tell your clients the truth in confidence, even if they may not want to hear it.”
Mike sees real strategic value in adding a meaningful social impact to a for-profit business; he advises, “Help your for-profit clients see the value of allying themselves with worthwhile causes that can enhance their own reputations, and do some real good in the world as well.”
On Thursday, August 13, 2015 at 3:00 Eastern, Mike will join me for a live discussion about his career and insights for public relations. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
You can download an audio podcast here or subscribe via iTunes.
More about Worldlink Media Consultants:
PR/Media Relations firm specializing in: speech writing, publicity, marketing communications, media interview and crisis training, creative marketing consulting and reputation repair on behalf of authors, non-profit and humanitarian organizations, companies invested in cause-related marketing, politicians, celebrities and countries.
Also advance issues such as dialogue, self-empowerment and motivation, animal advocacy, global poverty solutions, alternative energy via two websites: www.Enrichment.com, and www.EnrichOurWorld.net – and my radio show, “The Enrichment Hour” on WSRadio.com.
As a writer for CBS Audience Services, media specialist for Burson-Marsteller, as president of Michael Klepper Associates, and as head of his own two media relations firms – The Media Relations Group and Worldlink Media Consultants – Mike Schwager has been an accomplished media relations/public relations executive, with a track record of building reputations for non-profits, associations, companies, governments and authors.
His publicity efforts have helped raise millions for humanitarian enterprises; and he has successfully put organizations such as CURE International, Opportunity International, Geneva Global, National Spinal Cord Injury Association, KidsPeace, The John Templeton Foundation, The United Negro College Fund, Magazine Publishers of America and Boys & Girls Clubs of America in the public spotlight. He has introduced China to America as Director of Public Relations for The Exhibition of the People’s Republic of China, and has gained increased respect for Mexico in the American mind by developing television news stories on behalf of the United States-Mexican Development Corporation. He has spearheaded successful p.r. campaigns for such companies as Kelloggs, Data General, ABC/Capital Cities Publishing, Tadiran and World Color Press.
He has also implemented promotional campaigns for best-selling books such as Swim With The Sharks Without Being Eaten Alive, and created successes for such other books as You Can Heal Your Life; For Entrepreneurs Only; Remembering America: A Voice from the Sixties; The Hidden Pope; A Billion Bootstraps: Microcredit, Barefoot Banking and the Business Solution for Ending Poverty; The BEST In Us: People, Profit and the Remaking of Modern Leadership; and The Evolution of an Entrepreneur: Featuring My 50 Best Tips for Surviving and Thriving in Business.
Mr. Schwager is an acclaimed counselor to CEOs, and as a media interview trainer has prepared many CEOs, diplomats and authors for appearances on national television. He is also an accomplished writer of Opinion Editorials and speeches for executives and politicians.
As he’s travelled on his journey, Mike has come to see himself as a healer through communications. In addition to serving humanitarian organizations in media relations, he
became host of a spiritual/humanitarian radio show, “The Enrichment Hour” on WSRadio.com, and he created two websites, Enrichment.com, an idea envisioned on a walk down a Soho street in Manhattan during the winter of 1990; and EnrichOurWorld.net. Within this vision was the sense that as the world converges technologically, so is the time also ripe for a convergence and new integration between people, races, genders, religions and cultures…coming together and finding common ground through dialogue and heart-felt expression. The time is also fertile for increased opportunities for human fulfillment, and the growth of human potentiality – through service to the Earth and humanity, vocational/entrepreneurial growth, and creative/ spiritual insight, growth and self-development.
It is hoped that his radio show, The Enrichment Hour, Enrichment.com, and EnrichOurWorld.net, will inspire and help enrich people’s lives in building the better world!
In development are the creation of a new radio channel, called “The Enrichment Channel” and a new website, “United Friends of Earth.”
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