HOUSTON, TX (November 30, 2015) – Mahindra North America and Milaap USA are working in conjunction with Mahindra & Mahindra and Milaap India to support fundraising efforts to provide relief for struggling farmers and their families in India through Seed The Rise. This international crowd funding campaign is an initiative of Mahindra & Mahindra and Milaap India to raise US$600,000 for five unique programs in India with Mahindra & Mahindra providing a 100 percent matching donation. Each program provides assistance to farmers from a different angle; this multi-pronged approach provides support directly to each organization, which can then focus on solutions based on its area of expertise.