LGBTQ Clothing That Looks & Does Good
This is a guest post from Jillian Brooks who is a copywriter, comedian, and social entrepreneur.
It’s not every day you have the opportunity to impact the same community, in vastly different ways – simultaneously. However, Project Comfort aims to do just that, creating a business model based around community empowerment.
Pushing passed the Masculine-Male & Feminine-Female conventions of modern day clothing providers; Project Comfort offers apparel for a more diverse set of body types, individuals, and identities. That means that sizing is more standard, and styles androgynous. But the really cool part of the organization is that $10 from every item sold goes back to an established LGBTQ nonprofit, and the customer picks what goes where.
Project Comfort works directly with nonprofits operating in the LGBTQ community to provide regular micro financing and donation income. When an item is added to a customer’s cart, they are prompted to select a nonprofit from a provided list.
From there, selections are tallied and donations are made to the nonprofits at the end of each quarter. On June 30th, 2015, nearly $2,000 was donated to 5 different LGBTQ nonprofits as a result of Project Comfort customers.
Project Comfort operates using the model of a breakeven-business, meaning that the majority of revenue generated from sales goes directly toward the nonprofits selected by customers. With less than 1% profit netting back to Project Comfort for company development, the organization operates solely to make a difference.
As a woman-owned social enterprise, that is a sustainably operated organization, with the majority of our items made in the USA, Project Comfort is conscious about the community at large.
Jillian Brooks is a copywriter, comedian, and social entrepreneur living in New York City.
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