Kickante Is Kicking Butt in Brazil
Brazil’s economy was struggling so Candice Pascoal did something about it. She founded Kickante, a crowdfunding site that has become a leader in Brazil.
“Brazil’s economy is struggling, and traditional venture capital is not available for companies and organizations to fund companies and projects,” Candice says. “Crowdfunding is new in Brazil, and also Brazilians are not accustomed to asking others for money to fund projects. Because traditional funding measures have dried up, lots of startups and NGOs need capital to do what they need to do. This also includes individuals, like artists and musicians. They need funds to do their projects.”
Candice explains how Kickante is helping, saying, “Kickante is bringing the sharing economy to Brazil. Our platform helps companies with a way to reach out to people they wouldn’t have been able to reach, helping them fund projects. Since Brazilians are not familiar with crowdfunding, Kickante has tools to help them learn how to conduct a crowdfunding campaign, reach more people, and continue to connect with those people, both during and after the campaign. Kickante provides marketing tools, website tips and other means by which individuals and organizations can improve their campaigns.”
She believes she is making a difference that will lead to a better Brazil. “We strongly believe we can democratize access to funds in Brazil, a very bureaucratic expensive banking environment, making more dreams come true, more people happy and hopefully more homes prosper with stability.”
On Thursday, October 8, 2015 at 3:00 Eastern, Candice and her CEO, Tahiana D’Egmont, will join me for a live discussion about Kickante and his rise to success in Brazil. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
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More about Kickante:
Founded in October 2013, Kickante is the largest crowdfunding platform in Brazil. Kickante has launched more than 8,000 campaigns and raised more than R$14 million. Kickante offers both flexible campaigns, ideal for projects that do not have a minimum value and may benefit from any amount collected, and all-or-nothing campaigns. Kickante is the only crowdfunding company in Brazil to have a unique link on YouTube, where a developer can assess whether a project deserves support and be directed to the campaign platform. In addition to launching campaigns quickly, and in a less bureaucratic and more democratic way, Kickante also offers the possibility for collaborators to donate in installments and for organizers to receive resources for their projects up-front. Visit www.kickante.com.br/ for more information.
Candice Pascoal, copyright ZDNet
Candice Pascoal’s passion for business and philanthropy started at a young age, cultivated by her father’s hard work as a doctor who owned hospitals and provided free childcare centers for working mothers. As a child, Candice often served alongside her father in his various projects. After completing her secondary education, Candice studied international business at the Universidade de Salvador, where she participated in an internship at the World Trade Centers in New York City. After graduating, she spent a year in Paris working for ProXchange, where she built their Portuguese website to sell heavy machinery.
After Paris, Candice accepted an internship at Putumayo World Music, a record label in Manhattan. She became head of international sales and marketing within 6 months of starting the role. She continued to excel in this position for the next few years, but later decided to slow down from the demanding schedule the job required. Soon after making that decision, Candice was invited to work with a slew of prominent international nonprofits, including Doctors Without Borders, Greenpeace, Amnesty International, Humanitas International, Unicef, and Care. Having helped her father as a child, Candice was thrilled to revisit her passion for charity work. She spent the next five years working on fundraising and developing direct-mail programs for non-government organizations.
There was one continuous theme throughout all of Candice’s professional experiences: passionate individuals and startup companies experiencing severe setbacks due to lack of funding. Candice knew her native Brazil was especially underserved when it came to crowdfunding, despite being rich in natural resources and talented individuals. In 2013, she designed the Kickante website with her brother and began catering the platform options to her Brazilian audience. Since then, Kickante has grown to be the leading crowdfunding site in Brazil.
Candice recently passed Kickante’s operational reins to Tahiana D’Egmont, Kickante’s new CEO, but continues to be involved as a chairwoman for Kickante from her home in Amsterdam.
Tahiana D’Egmont is a startup veteran from Brazil. At a young age she’s already one of Brazil’s most well known entrepreneurs with a career that started when she was 15 years old.
She has either co-founded or had an executive or advisory position in a number of successful startups in the country, being one of them a social gaming company she co-founded and where she acquired over 50 million users in less than 2 years.
Tahiana is really committed to making the country a better place for “makers” being them entrepreneurs, NGOs or artists and has been a reference in the country giving speeches, writing articles and on the media.
As the CEO of Kickante, Tahiana has been leading the explosive growth of the crowdfunding platform.
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