Indiegogo Names Christian Busch Senior Vice President of Marketing
Growth Marketing Expert Moves from Consultant to Chief Marketer as Indiegogo Continues to Grow
SAN FRANCISCO, July 16, 2015 – Indiegogo, the world’s largest crowdfunding platform, announced today the appointment of veteran marketing executive Christian Busch as Senior Vice President of Marketing. Busch will oversee the development, direction and implementation of all marketing and communication activities at Indiegogo.
“I am thrilled to have Christian officially join the Indiegogo family as our SVP of Marketing and key member of the executive team,” said Slava Rubin, CEO and Co-Founder of Indiegogo. “Christian’s deep analytical experience will be essential in scaling our marketing and customer acquisition efforts so we can empower even more people to turn their ideas into reality.”
Busch has formally joined the team as Senior Vice President of Marketing, but he’s no stranger to the brand. Since 2012, he has spearheaded Indiegogo’s digital advertising program as an independent consultant. He has witnessed the company’s significant growth over the last 24 months as well as a series of new products and services launched including InDemand, Indiegogo Life and two mobile apps. To capitalize on this incredible momentum, Busch plans to expand Indiegogo’s marketing team and explore new and creative initiatives to increase visibility.
“Indiegogo’s mission to enable anyone anywhere to fund what they care about positions the company for explosive growth in the next couple of years. It’s a marketer’s dream,” said Busch. “I’ve always loved being so closely involved in Indiegogo’s marketing efforts and I couldn’t be more excited to join such an amazing and committed team.”
Busch brings to Indiegogo broad, high-level expertise in a variety of industries including media, publishing and ecommerce. Prior to joining Indiegogo full-time, Christian spent two and a half years as the Principal of CB Consulting, a boutique firm focused on digital growth and international expansions for clients including eBay, The New York Times, IAC and Refinery29. Busch previously spent four years at Alloy Digital as the General Manager and Senior Vice President of Corporate Development. He has also served in executive roles at Takkle, Cellfish Media and Bookspan. Busch currently sits on the boards of Above Average and Pruftechnik AG, and is an active investor is several early stage startups.
Indiegogo is currently expanding the marketing team and interested applicants can visit the careers page at http://www.indiegogo.com/careers to learn more and apply.
Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from almost every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. Indiegogo is an open platform dedicated to democratizing the way people raise funds for any project – creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit www.indiegogo.com and follow us at www.twitter.com/indiegogo and www.facebook.com/indiegogo.
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