Indiegogo Launches Indiegogo Life, Eliminates Fees For Personal Cause Campaigns
Indiegogo Life – a new personal fundraising site offers easy-to-use tools to help people raise money for themselves and others in need
SAN FRANCISCO, December 15, 2014 – Indiegogo, the world’s largest online funding platform, announces the launch of Indiegogo Life, a service that brings the power of Indiegogo to anyone raising money for emergencies, medical expenses, celebrations or other life events. Indiegogo Life does not charge a platform fee, enabling fundraisers to keep more of the money they raise.
Since launching in 2008 as an open platform, Indiegogo quickly led the way in the personal cause space and made headlines when backers around the world contributed $700,000 to help bullied bus monitor Karen Klein. Since that time, Indiegogo has experienced consistent demand and triple-digit growth in the personal cause category, leading to a site that is focused solely on life events.
“Over the last six years, we have seen many individuals and families face serious financial implications caused by life events,” said Danae Ringelmann, Chief Development Officer of Indiegogo. “With Indiegogo Life, we’re delivering the necessary tools for families, friends, and even strangers around the world to connect and support one another at the most critical times.”
Indiegogo Life offers key benefits to its users, including:
Quick Campaign Setup: A new campaign setup process enables people to start a fundraiser within minutes and just a few clicks
Personalized Support: Access to one-on-one support from Indiegogo’s Customer Happiness team offers a human touch and ensures the fundraising process is easy and comfortable
Tools and Resources: Community-building tools and dedicated resources help people reach their networks and run successful fundraisers
No Fee: There are no platform fees on Indiegogo Life. The categories available are: Medical Needs, Emergencies, Celebrations, Memorials, Pets & Animals, Faith, Sports, Volunteer Efforts, Education
Examples of how personal cause campaigns on Indiegogo have changed lives include:
Supporting the families of the Canadian soldiers murdered in the October terrorist attacks (https://www.indiegogo.com/projects/fund-4-officer-p-vincent-cpl-n-cirillo)
Enabling the world’s first crowdfunded baby (https://www.indiegogo.com/projects/help-the-haleys-have-a-baby)
Giving Karen Klein, the bullied bus monitor, a vacation (https://www.indiegogo.com/projects/lets-give-karen-the-bus-monitor-h-klein-a-vacation–6)
Helping musician John Jennings to battle cancer (https://www.indiegogo.com/projects/john-jennings-musician-s-relief-love-campaign)
Anyone can start a fundraiser on Indiegogo Life by going directly to life.indiegogo.com or by clicking on the Indiegogo Life section on www.indiegogo.com.
Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from almost every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is an open platform dedicated to democratizing the way people raise funds for any project – creative, entrepreneurial or cause-related. Indiegogo was founded in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. In 2014, the company launched Indiegogo Life, a dedicated site that brings the power of Indiegogo to people running fundraisers for medical expenses, emergencies, memorials, celebrations and other life events. For more information, visit www.indiegogo.com and follow us at www.twitter.com/indiegogo and www.facebook.com/indiegogo.
About Indiegogo Life
Indiegogo Life is a service that brings the power of Indiegogo to anyone running a personal fundraiser for emergencies, medical expenses, celebrations or other life events. For more information, visit life.indiegogo.com and follow us at www.twitter.com/indiegogolife and www.facebook.com/indiegogo.
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