Humanitarian Fashion Brand Launches 2nd Kickstarter Campaign

Crowdfunder: Loulwa Al Saad of ADIFF

Campaign type: We’re pre-selling a product that is in development

Campaign link: https://www.kickstarter.com/projects/1944534490/the-tent-jacket-revolutionizing-the-fashion-indust?ref=b135dn

Twitter: @adiffbrand

Goal: $30,000-$100,000

Progress: $14,044

Product or service: ADIFF (coming from the phrase “a difference”), is a humanitarian fashion startup that creates innovative clothing for consumer purchase and donation. Our functional jackets are designed for wherever you find yourself, and donated to the people who need them the most; for every jacket purchased, one is donated to a refugee or homeless. Our Tent Jacket, which we are running a Kickstarter campaign for, fully transforms into a tent, and is designed to be used by refugees & homeless as shelter. We’re all about utilizing the fashion industry to create aid and awareness for global displacement.

Anecdote: Our last Kickstarter for our Reflective Reversible Jacket was successfully funded one year ago, and allowed us to donate/distribute 500 jackets to refugees in Northern Syria in collaboration with Delivering Good & Rahma Relief.

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