This post was originally produced for Forbes. A bit of good press can play a role in attracting capital, new hires and customers. Entrepreneurs often sense that this is the case but have no idea how to get media to pay attention. Paraphrasing Jerry Seinfeld, it is important to understand that there is no success police. No one is monitoring the activities of all the social entrepreneurs in the world to identify the brilliant new ideas and share them. Your success is up to you. Don’t wait to be discovered. It will be a long wait.