How A Costume Party For 120,000 Really Makes A Difference In The Community - #554

Never miss another interview! Join Devin here: http://bit.ly/joindevin. Read the full Forbes article and watch the interview here: http://bit.ly/2t9BvnB. Twice a year, the streets of downtown Salt Lake City are overrun by princesses, storm troopers and superheroes of every variety. Salt Lake ComicCon reports that 120,000 people attended the last event. That it is profitable is surprise enough. That it serves the community may be the real surprise. Bryan Brandenburg, 58, co-founder and chief marketing officer of Salt Lake ComicCon, has strategically sought to use the event to build the community. Since its founding, the event has donated about $2 million of cash and in-kind donations--mostly in the form of tickets, but also including celebrity photos, signatures and experiences. Read the full Forbes article and watch the interview here: http://bit.ly/2t9BvnB. Need a corporate social responsibility speaker? Learn more about Devin Thorpe at http://corporatesocialresponsibilityspeaker.com.