Guest post from Lital Helman. The past years have seen the break of the dichotomy between the for-profit and non-profit world. The view has increasingly deviated from the idea that nonprofits are the main vehicle to promote social goals, and that for-profit companies should only contribute sporadically, via donations to third parties. A new breed of companies is now emerging – those who are socially minded from the get-go to create and impact beyond their company’s bottom line.