This story was originally published here by Heather DeSantis, CEO of Publicity For Good and Press Demand 80% of millennials in the United States believe a business needs to have a genuine purpose In a time of brand transparency, understanding where a product comes from, how it’s made and what the company believes in, is an initiative that must be a part of every corporation. Companies such as MADEOF, an organic diaper company and baby ecosystem is disrupting the skincare space from their 2 plus years spent in research and development by sharing with moms where the product comes from. With the launch of their Ultimate Transparency® Promise, on each product page on their website, you can read the whole story behind how the product was created, the source of each ingredient, the actual test results and the locations of their factories in the USA.