FundRazr Founder Shares Nonprofit Crowdfunding Insights
Daryl Hatton, the founder and CEO of Fundrazr, joined me to talk about the ways in which nonprofits can most effectively use crowdfunding.
He shares insights about the idea of micro-campaigns, targeting specific projects and outcomes with tiny fundraising goals of just a few hundred dollars. For instance, a pet adoption nonprofit will have more success, he says, raising money $500 at a time for a single pet adoption than raising tens of thousands to run the same program.
The key, of course, is to have a crowdfunding site that makes setting up new campaigns remarkably easy. Daryl says, look no further than FundRazr.
Preliminary Interview with Daryl Hatton, the CEO and Founder of FundRazr.
The following is a brief pre-interview that provides context for the recorded interview you may watch or listen to at the top of this article.
Daryl Hatton is the CEO and Founder of FundRazr.
FundRazr supports crowdfunding or fundraising for Donations.
The users who are having the most success with FundRazr:
Nonprofits, individuals, charities and companies with corporate social responsibility projects
Keys to success on FundRazr:
Impactful story, marketing plan, social media sharing and engaged audience
More about FundRazr:
FundRazr is an enterprise-class crowdfunding platform that eliminates the barriers of raising money online and enables nonprofits, charities, corporations and individuals to easily run innovative fundraising campaigns for their cause.
Daryl’s website: darylhatton.com
Daryl Hatton’s bio:
Daryl Hatton is an international speaker and thought leader in online giving and philanthropy. A serial entrepreneur who loves the challenge of building companies from scratch, he has founded multiple start-ups and helped bring one, Optio Software, to a successful NASDAQ IPO in 1999. Today he serves as board member and advisor to multiple Canadian and Silicon Valley-based start-ups and sits on the board for the National Crowdfunding Association of Canada. He is also a founder and CEO of FundRazr, an innovative, award-winning global crowdfunding platform. As a social media guy, his Twitter tagline reads “#KingofGastown, entrepreneur, cardiac survivor, foodie, whiskey nut, philosopher, mentor, father and friend.”
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