FunditTV Launch – Your WebTV Show for the Crowdfunding Industry
Crowdfunding is making waves all over the world and growing at a phenomenal rate. Besides acting as a complimentary tool to regular forms of finance, it’s also enabling those who found themselves excluded from traditional financing models to raise the necessary capital to turn their dreams into reality. And it isn’t just a one-way street. Investors can also win big.
To date, crowdfunding has been successful in supporting all kinds of activities from disaster relief to scientific research, real estate developments, R & D, technological advancements, software development and the funding of political or social campaigns. Indeed, in 2008, the current White House incumbent used the power of the crowd to reach three million donors, who ponied up more than half a billion between them.
Many believe that crowdfunding is a new phenomenon, but nothing could be further from the truth. The first recorded crowdfund took place in the seventeenth century when a subscription model was invoked to raise money for the printing of books, with each subscriber getting a mention on the title page. It’s also not commonly known that the pedestal of the Statue of Liberty was financed through an 1884 campaign run by Joseph Pulitzer, garnering $100,000 from 125,000 people over six months.
But things have moved forward apace since then, and online is where the money really talks. The campaign by Marillion fans, which raised $60,000 in 1997 so that the band could play in the USA, is widely quoted as being the first online crowdfunder. One of the most successful crowdfunded projects ever is Star Citizen, an online multi-player space trading and combat video game, which is said to have raised nearly $90 million to date. In 2015, Pebble Time’s Smartwatch raised just over $20 million from 80,000 investors in less than three months on Kickstarter, and in the same year, an Australian campaign for Flow Hive, a way for apiarists to harvest honey without upsetting their bees and getting stung, pulled in a cool $12 million through Indiegogo.
Every day, all over the world, hundreds of new campaigns are launched using nearly nine thousand crowdfunding platforms. And their number is due to be given a huge boost from May 16th when Title III of the JOBS (Jumpstart Our Business Startups) Act goes live. Experts are predicting that that could make 2016 the Year of Equity Funding, doubling the amount raised in one year to close on $4 Billion. But exciting developments in the world of crowdfunding don’t stop there. Crowdfunding is a hot ticket in so many countries. Some, like the UK, are well on down the road, while others are playing catch-up. In Singapore, April sees their first fully licensed equity and debt crowdfunding platform going live, giving accredited investors the opportunity to choose from 10 startups.
With all that capital washing about and looking for opportunities to double down, life for hard working entrepreneurs seeking to raise funds for their projects should in theory become somewhat easier, but out of all those thousands trying to harness the power of the crowd, sadly, many will, like today, find it just as difficult to turn their idea into a success. They need a single platform that provides impartial help and information in a no-nonsense manner to put them on the right track.
The good news for them and the whole industry is that as from May 7th, crowdfunding is launching its own WebTV station campaign for Fundit TV: the world’s dedicated WebTV channel for the crowdfunding and crowdsourcing industry.
Fundit TV will lead from the front with a high profile presence and bring a bigger audience and greater attention to crowdfunding entrepreneurs, their projects and their stories. Furthermore, it will promote the four existing types of crowdfunding.
For the uninitiated, they are: reward-based, donation-based, equity-based and donation-based. Each model not only allows the entrepreneur to choose the most appropriate one for his or her project, but they also all carry differing levels of potential reward and risk for investors.
Reward-based crowdfunding is ideal for smaller projects. It offers real or tangible rewards to those who contribute, very often on a sliding scale, in line with how much they are prepared to give. A reward could be a credit on the sleeve of a CD, a free copy of a book or even an invitation to play a minor role in a film. Anything is possible. It just depends on the project, and the imagination and marketing know-how of those behind the start-up.
Donation-based crowdfunding invites investors to put money in because they feel the project is a worthy, interesting or exciting venture that they believe in. Donors don’t expect or get any reward other than that of seeing the project become successful.
Equity-based crowdfunding allows investors to purchase part of the business or venture in much the same way as regular shareholding does. While there is scope for greater financial rewards using this model, which is geared towards ‘serious’ money, there is also greater risk because the value of the equity bought may go up or down.
Lending-based crowdfunding, also known as debt funding or P2P (person-to-person) funding, involves making a straightforward loan to be repaid over time with interest. It is not dissimilar to a bank loan in the way it works, only there are no banks involved in the transaction. The supply of microcredit to the poorest people in developing countries is a good example of this crowdfunding type.
Fundit TV will aggregate videos from all crowdfunding sites, no matter what category they belong to, and categorize them in a single online portal to streamline the process for investors/contributors so as to make it easier for them to find projects they would like to fund and be a part of, with SMS messaging to notify investors of pertinent opportunities. In short, Fundit TV will be THE shop window for the industry.
The unique ‘Shark Tank meets Oprah’ style show will feature all the latest developments, the hottest trends, crowdfunding movers and shakers with their expert opinion and editorial advice, success stories and game-changing ideas and tips on a weekly basis. Fundit TV is innovative, inspiring and groundbreaking, and is set to become the go-to portal for news on the crowd economy.
So who is behind this amazing idea?
Fundit TV is the creation of Joy Case, M.Ed.
Joy is the CEO of Case Global Media Inc., a media company dedicated to building innovative, engaging platforms for companies to showcase their mission, vision and values and to amplify their message through strategic video marketing. She is also the founder of the global think tank An Idea Nation, a social network for solving global challenges. For those unfamiliar with its work, log on to AnIdeaNation.com or read Joy’s book Crowd Power in the Age of Human Potential and you’ll soon come to realize that she has a grand vision.
It’s her enthusiasm and energy that has led her to create Fundit TV. As both creator and producer of the show, it could be said that it is the culmination of her life’s work to support and showcase the crowdfunding industry with its seemingly exponential reach.
Joy’s background is rooted in the education and real estate sectors, and as a consultant with Clark Case Consulting Corp., she takes on roles in education to assist the strategic business planning, buying and selling of schools and colleges.
Nowadays, her primary competencies lie in the direction of marketing, public speaking, public relations, negotiations and conflict resolution, and consulting, all of which are serving her well with An Idea Nation and Fundit TV.
Joy is also a great believer in working with others to achieve optimum results. For her, collaboration is somewhat of a byword, and Fundit TV finds her working very closely with Greg Clark, an attorney who brings extensive international experience in the business and legal fields and who has held positions on the boards of directors of global affiliates of Fortune 500 companies. His international portfolio comprises clients in the development, corporate, education, franchising and financial sectors.
He is also the co-founder of TEC, a dynamic, profitable company in the post-secondary education industry which now owns three accredited colleges in the healthcare (nursing), animation, film, and recording industries with campuses in Canada.
The enterprising duo of Case and Clark is the perfect team to head up the presentation of Fundit TV, bringing, as they do, vast experience and media savvy to bear where it counts.
However, they can’t do it all by themselves, and they would love to hear from you if you would like to be a part of arguably crowdfunding’s most exciting development of 2016.
Developing high quality edu-tainment doesn’t just happen. It requires meticulous planning, partnerships and co-operation, and Fundit TV is looking to crowdfunders everywhere to participate to enable them to do what they do best.
If you would like to be featured on Fundit TV, or know someone you think would benefit from appearing on the program, get in touch with Joy or Greg as soon as possible.
Fundit TV wants to hear from investors, those who consider themselves to be experts in their chosen area, crowdfunders, crowdfunding platform CEOs, in fact, anyone who has something to say and contribute to the most electrifying business phenomenon of the 21st century. Early contributors will have a featured spotlight throughout the program schedule, while all contributors will be eligible for not just advertisements, videos and interviews, but also to be a ‘shark’ and cheer and jeer fellow crowdfunders.
There are many great perks and rewards for FunditTVfans who help Joy and Greg launch the world’s greatest crowdfunding and crowdsourcing industry show. As well as those already mentioned, early contributors can earn an invitation to the launch party and FunditTV’s inaugural visionary founders conference in Maui, Hawaii, and meet with the hosts, Joy & Greg.
It’s your industry and your window to the world, so crowd power together and help Fundit TV to curate and produce high level content for a global audience.
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