Expert: Make Fundraising ‘Accessible, Easy and Engaging’
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Zach Hagopian, co-founder and COO for Accelevents, a provider of silent auction app for nonprofit fundraisers, shares tips from his experience in helping nonprofits optimize their fundraising.
He says nonprofits need to make fundraising “accessible, easy and engaging” for both organizers and donors.
1. Use Technology.
My first tip is to utilize the amazing online and mobile tools that are prevalent in today’s society, and focus these tools on fundraising. Online and mobile technology have improved many facets of everyday life – now is the time for these tools to improve fundraising too!
2. Reduce Barriers.
My second tip is to make fundraising easier by reducing barriers to donation. There are many people around the world who are interested in supporting a great cause, but may find the donation process old-fashioned or difficult in nature. Using technology to reduce donation barriers is a win-win for causes and donors.
3. Create Engagement.
Our final tip is to create an engaging experience for your donors. With so many causes available for support, it is crucial for your cause to provide a seamless and memorable experience for donors. Great donation experiences will become contagious, and will inspire those who do not typically donate to become involved,, leading to an overall increase in cause support
On Thursday, July 7, 2016 at 1:00 Eastern, Zach will join me here for a live discussion about his fundraising tips. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
Zach Hagopian, courtesy of Accelevents
More about Accelevents:
Accelevents is a mobile fundraising solution that powers silent auctions and raffles through online and text message bidding. Built by fundraising hosts with a deep connection to the nonprofit space, this solution is the first of its kind with a self-serve model and pricing affordable enough to appeal to all fundraisers, from large nonprofits to fundraising individuals.
Zach is AccelEvents’ COO and Co-Founder, focusing on company strategy, efficiency, and execution. Zach works with the Accelevents team to create the best possible experience for users, from fundraiser set up to execution. Zach also leads Accelevents Business Development and Marketing efforts. An active member in the Boston fundraising scene, Zach focuses on improving traditional fundraising methods and increasing fundraiser proceeds. Born and raised in the Greater Boston region, Zach is an avid Boston sports fan, and also enjoys spending free time on the Cape.
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Devin is a journalist, author and speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at DevinThorpe.com!
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