Entrepreneurs Launch Viral Marketing Tool
Manolis Sfinarolakis from RealityCrowdTV recently introduced me to Nolan Thompson and Chris LaBonty, founders of the crowdfunding site HeadFunder and their new viral marketing tool HeadTalker. In order to introduce you to them, I conducted this quick interview.
How did HeadFunder come about?
Chris and I have been fascinated by the crowdfunding/crowd related industries ever since we found out about Kickstarter a few years back. We loved how the crowdfunding industry brought people together from all over the world to make awesome things happen. This was very important to us because we wanted to help people and be involved in future innovations in the world. Crowdfunding was the answer! We took a good look at how these large crowdfunding platforms operated and saw what was missing. These crowdfunding platforms that were leading the industry forgot who was responsible for them being so successful. The users of their platform were the ones who got them to where they are today, and without the users, they would be just another website. That is when we decided to make HeadFunder, a social crowdfunding platform, so our users could interact with us, receive advice, and almost anything else that they would want to do through messaging. That way they felt as if they were part of our company rather than a user. HeadFunders love this twist on crowdfunding!
How do you hope to use HeadFunder for positive social impact?
Our mission at HeadFunder is to impact the world in a positive way! We want to connect people around the world to help crowdfund great ideas, non-profit organizations, and people’s personal needs. As well as crowdfunding, we also want to give back to the campaign creators of our site. We have a feature called the Magic Box where we give back 10% of our earnings each month to campaigns that are helping the world. Our HeadFunders are the ones who vote on which campaign should win the Magic Box. We feel that if we all work together we can do anything!
How does HeadTalker work?
HeadTalker works just like crowdfunding but instead of donating money, you donate your social media reach. This is a new crowd related industry known as crowdspeaking. Crowdspeaking all starts with someone having a message they want to share. They create a campaign on HeadTalker and set their goal of supporters they want to join in. The campaign creator also sets the time and date they want their message to be shared on the various social media platforms. Once the goal is reached, the message will be shared on everyone’s social media accounts at the same exact date and time. If the goal is not reached then the message is not shared. This is a great way for people to organize a group of people to share online while breaking the current algorithms of the social media platforms that limit their reach. Once the message is shared, it has the opportunity to go viral!
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