This is a guest post from Julie Hirshey, Director of Community Relations for the Philadelphia Eagles. When I tell people that I work for the Philadelphia Eagles and what I do, I usually get one of two reactions: “That sounds amazing!” or “That sounds hard.” My answer is always yes. One of our biggest challenges is how to balance the desire to be of service to as many people as possible while still creating genuine impact. For years, it seemed impossible to do one without sacrificing the other.