Why Diabetics Want Pockets in Their Knickers and Where to Get Them
Type 1 Diabetics, those who typically contract the disease as children and not as a result of a lack of diet or exercise, are entirely dependent upon insulin. Today’s insulin delivery and blood glucose monitoring use devices–insulin pumps and continuous glucose monitors–that must be connected to them all the time. Finding a comfortable, invisible, convenient place to hold those devices is a relatively new challenge that Pocket Innerwear is helping to solve.
Interview with Laurel Bloomfield, the Co-Founder VP of Pocket Innerwear.
The following is the pre-interview with Laurel Bloomfield. Be sure to watch the recorded interview above.
What is the problem you solve and how do you solve it?
We strive to make life with Diabetes easier. While insulin pump therapy provides greater diabetes control, it also causes complications and questions. Where do I put this thing? Can I wear my regular clothes? What if I drop it? What if I pull out my site too early? Can I run, jump and play? What about night time? What is the PumpPocket by Pocket Innerwear? This patented design was created so people who are insulin dependent would have a clever place to put their insulin pump. There is an outlet to allow the pump’s tubing to safely be fed through the back and connect to the infusion site. Your pump remains safe, secure and concealed while preventing your tubing from getting caught or tangled. All of this in discreet layering undergarments!
More about Pocket Innerwear:
Pocket Innerwear is a for profit organization on a mission. We strive to make life with diabetes easier by providing solutions in the form of clothing with specially designed pockets to keep one’s insulin pump safe, secure and discreet. Pocket Innerwear was founded with the intention to give back from the start gate. For every Pump Pocket we sell we give one to a child with Type 1 Diabetes. We have given away thousands of Pump Pockets so far.
Revenue model: We are primarily an e-commerce retail and wholesale apparel business
Scale: 3 Founders working full time on this project, we employ about 5 sub-contractors to help us scale this business. We are a small start up at our tipping point, we are slated to launch in Wal Mart and are in talks with a few other retail majors.
Laurel Bloomfield’s bio:
Laurel is the Co-Founder and Vice President of Pocket Innerwear. She is a modern Ranch Wife, a Mother and a business woman. Her husband and her have a beef cattle ranch in the North West U.S. they also have a Heavy Equipment construction company that specializes in Stream Restoration and Environmental projects. Laurel and her husband have been married for 13 years. They have 1 son 5 years whom they adopted at birth, he is the light and very purpose of their lives! Laurel founded Pocket Innerwear with a couple other stay at home mom friends. Laurel is creative and a serial entrepreneur so when her son was born and she was spending more time inside and less time on “Ranch Work” she was on the look out for a way to channel her creative energy and latched onto this cause. Having close friends with children with diabetes it quickly became not just a little business idea but a mission to really serve!
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