Crowdfunding Rebooted: It’s Not Just for Startups Anymore
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By Seth Oranburg Neil Armstrong’s historic space suit isn’t in such great shape, and there aren’t public funds to fix it. The Smithsonian Institution recently launched a novel solution. Its “Reboot the Suit” campaign is using crowdfunding to finance the suit’s restoration. But this isn’t just another charity drive. Online backers will receive unique and limited rewards, and the fundraising campaign itself is part of the marketing. This new style of public crowdfunding has exciting implications for the future of charities, and it could even be applied to democratize tax policy and local government affairs.
Crowdfunding Rebooted: It’s Not Just for Startups Anymore
Crowdfunding Rebooted: It’s Not Just for…
Crowdfunding Rebooted: It’s Not Just for Startups Anymore
By Seth Oranburg Neil Armstrong’s historic space suit isn’t in such great shape, and there aren’t public funds to fix it. The Smithsonian Institution recently launched a novel solution. Its “Reboot the Suit” campaign is using crowdfunding to finance the suit’s restoration. But this isn’t just another charity drive. Online backers will receive unique and limited rewards, and the fundraising campaign itself is part of the marketing. This new style of public crowdfunding has exciting implications for the future of charities, and it could even be applied to democratize tax policy and local government affairs.