Blackbaud’s Big Data #GivingTuesday Update
Press Release – NEW YORK, Nov. 29, 2016 /PRNewswire/ — Blackbaud, the world’s leading cloud software company powering social good who processes a majority of online donations made in the U.S. on #GivingTuesday, is reporting nearly half way through the day that:
As of 2pm ET – #GivingTuesday online giving volume is up 17% compared to 2015.
As of 2pm ET – There was a 32% increase in the number of organizations receiving #GivingTuesday online donations compared to 2015.
As of 2pm ET – 23% of #GivingTuesday online donations have been made on a mobile device.
As of 2pm ET – #GivingTuesday online giving is up 5% compared to 2015.
Attached is broadcast quality b-roll of Blackbaud’s Nasdaq command center and Tower Takeover, as well as photos of nonprofits and other change-makers the company been highlighting throughout the day across its marketing channels, social media platforms and in Times Square.
Broadcast quality b-roll of Blackbaud reporting on big data for #GivingTuesday at its command center at the Nasdaq studio in New York City.
Blackbaud has been highlighting nonprofits and other change-makers throughout the day on the Nasdaq Tower in hopes that more cause-minded individuals will do their part to support the work of social good on #GivingTuesday.
Blackbaud’s Social Good Scientists and other industry experts are available to comment on this information as well as other data trends.
Links for more information about Blackbaud and #GivingTuesday:
Twitter – www.twitter.com/blackbaud
Facebook – https://www.facebook.com/blackbaud
Website – www.Blackbaud.com/GivingTuesday
Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.
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