Air Bud Entertainment and Starlight Children’s Foundation Team Up for the 2015 Play in May Campaign
Kevin Zegers, Mckenna Grace and Air Bud star in new Play in May video at PlayinMay.org
LOS ANGELES (April 8, 2015) — Starlight Children’s Foundation, a leading global charity that partners with experts to improve the life and health of kids and families around the world, and Air Bud Entertainment are teaming up for the charity’s 2015 Play in May® campaign. The second annual initiative will raise awareness for the healing power of play and funds for Starlight’s innovative programs that improve the comfort and care of pediatric patients and their families.
The partnership with Air Bud Entertainment includes Air Bud’s starring role in a new Play in May recruitment video, which also stars original “Air Bud” lead actor Kevin Zegers (“Transamerica,” “Gossip Girl”) and eight-year-old actress McKenna Grace (“Russell Madness,” “The Young and the Restless”). Social media activations and other promotions are planned to inspire and motivate players and donors to support the needs of local communities through Starlight.
Individuals and teams can join the campaign by registering online at PlayinMay.org. Participants are invited to play a game – any game – from May 1 to May 15 for just 15 minutes a day for 15 days. Players can invite their colleagues, friends and families to sponsor them with a charitable donation to Starlight. The funds raised will help Starlight support kids and families from hospital to home through its array of family-centered programs.
“We are thrilled that Air Bud, and his amazing team at Air Bud Entertainment, are partnering with Starlight for our second annual Play in May campaign,” says Jacquie Hart, Starlight Global CEO. “Air Bud and Starlight are perfectly aligned as beloved family brands that bring smiles to kids’ faces and joy to the whole family. We invite everyone to join us online at PlayinMay.org to share the healing power of play with kids and families in their community.”
“All of us at Air Bud Entertainment, including Air Bud himself, are proud to partner and support the important work in raising awareness for the healing power of play with the Play in May campaign with Starlight Children’s Foundation,” says Anna McRoberts, President, Air Bud Entertainment.
The second annual Play in May campaign has attracted the support of sponsors Colgate-Palmolive, Michaels Stores, Insomniac Games and Audrey’s Cookies, as well as the support of Major League Baseball and media partners Spotify and Kabillion.
Donations from the Play in May campaign will help fund Starlight programs including the Starbright World online community for teens and their siblings affected by chronic or serious illness, and the Starlight Wish List platform that offers donors the opportunity to fulfill unmet needs directly requested by their local pediatric facilities. Together, Starlight’s network of children’s hospitals, specialty clinics and camps, respite houses and pediatric hospices serve more than 26 million children in communities throughout the U.S. and Puerto Rico.
Visit PlayinMay.org to learn more and sign up today.
About Starlight Children’s Foundation
Founded in 1982, Starlight Children’s Foundation is a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year. To learn more, visit www.starlight.org, or follow us on Facebook.com at StarlightChildrensFoundation and on Twitter @StarlightOnline.
About Air Bud Entertainment
Air Bud Entertainment (ABE) is the company behind the brand most well-known for the beloved “Air Bud” and “Buddies” franchise. For nearly 20 years, “Air Bud” and “Buddies” has become the four-paw icon of this generation and part of the social fabric for children, parents and grandparents. ABE’S exciting new productions will be available across numerous multi-media and digital platforms.
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