#93: New Comic Book Saves Children By Teaching Hygiene
August 19, 2014 - Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1pWuAXS. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Unliver’s Lifebuoy soap brand is working to save children in the developing world with an innovative approach: comic books. Tapping renowned comic book artist Craig Yoe to create it, Lifebuoy is working to distribute 20 million copies of the book this year. The comic book is just part of a program targeting young children in the developing world with puzzles, stories and games to teach them and their parents about the importance of handwashing. Unilever reports that 1.7 million children will die this year as a result of easily preventable diseases, one-third of whom could be saved with handwashing. Lifebuoy’s efforts since 2010 have reached 183 million people in 16 countries in Africa, Asia and Latin America.