#519: Reverb Is Making The Live Music Industry Greener
Never miss another interview! Join Devin here: http://bit.ly/joindevin. subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Read the full Your Mark on the World article and watch the interview here: http://bit.ly/2mo45lf. --------------- Lauren Sullivan and her husband Adam Gardner, a touring musician, wanted to make the concert scene more environmentally friendly. They’ve created Reverb, a nonprofit, to help the industry get its green on. Adam explains, “The live music industry has historically been highly disposable, creating large amounts of landfill, energy and water waste. Think of all the plastic cups on the ground at the end of a concert or a weekend long festival, for example. Tour busses and trucks guzzle fuel carrying large crews, and large amounts of equipment across long distances every day on a tour. Tens of thousands of fans commute to a venue typically located 40 miles outside of major city centers, contributing to over 80 percent of a concert’s carbon footprint.” Adam recognized that other nonprofits face that Reverb could overcome. “Local and national enviro nonprofit organizations have had variable experiences ‘tabling’ at concerts because they aren’t directly connected to the band or they don’t have the capacity to compete against all the other attractions at a show to get concertgoers’ attention.” Working directly with the bands, Adam says, they can make a big difference. “Because I’m a touring musician myself, I’m able to speak to artists and their managers directly about how we can help make their tours more green while mobilizing and inspiring their fans to take action that adds up to real change.” --------------- Need a corporate social responsibility speaker? Learn more about Devin Thorpe at http://corporatesocialresponsibilityspeaker.com.