#516: How To Create A Successful Corporate Social Responsibility Program
Never miss another interview! Join Devin here: http://bit.ly/joindevin. Read the full Your Mark on the World article and watch the interview here: http://bit.ly/2kiHDWK. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. -------------------- Why do some corporate social responsibility programs seem to backfire? There are lots of reasons, but University of Kansas Assistant Professor Jessica Li recently published a paper that explains why some do. Her research shows that people in some countries have distinct reactions to two companies engaging in the same behavior when one of the companies is foreign and the other domestic. Jessica has provided us with three tips for creating a corporate social responsibility program that works. 1. Consumer attributions are key. It is important to understand that CSR is not always perceived positively by consumers. Consumers make attributions about why a company is engaging in CSR, ant these attributions influence their attitudes and behaviors. -------------------- Read the full Your Mark on the World article and watch the interview here: http://bit.ly/2kiHDWK. Need a corporate social responsibility speaker? Learn more about Devin Thorpe at http://corporatesocialresponsibilityspeaker.com.