Jan 11, 2017 • 22M

#503: Don’t Even Think About Crowdfunding Without Doing These 3 Things First

 
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Some of the world's great changemakers join host Devin Thorpe to share leadership lessons you can use to increase your impact.
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Never miss another interview! Join Devin here: http://bit.ly/joindevin. Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/2hPSRTi. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. ---------------------- B Cavello is a key part of the brains and brilliance behind the Exploding Kittens’ $8.8 million success on Kickstarter. Having moved on from that project, B is now working as a crowdfunding consultant through B is for Business. B, who prefers the personal pronoun “they,” will share a bit of their genius with us. According to Fox Business, Exploding Kittens raised $8.8 million on Kickstarter from 219,382 backers. This Wikipedia page ranks Exploding Kittens 15th biggest in the history of crowdfunding. Here are B’s insights: “Don’t even think about crowdfunding without doing these 3 things first.” 1. Know your audience. It’s easy to focus on funding, but to run a successful crowdfunding campaign, you must focus on the crowd. You must honestly evaluate your reach and your network. Optimism works against you, here. Work with what you KNOW you have. ---------------------- Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/2hPSRTi. Need a crowdfunding speaker? Learn more about Devin Thorpe at http://crowdfundingspeaker.org.