#452: Don't Tell Starbucks: The Future Is Coming On A Bike With Blue Hair
Never miss another interview! Join Devin here: http://bit.ly/joindevin. Read the full Forbes article and watch the interview here: http://bit.ly/2aFrqHX. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. ----------------------- Maria De La Croix may one day prove to be the biggest mistake Starbucks SBUX +0.83% ever made. You see, the blue-haired young woman applied for a job as a barista with the global leader in high-end coffee shops and was turned down, she says, because her hair was “too blue.” Lest anyone at Starbucks feel bad about the decision, no one could have guessed what would happen next. Suffice it to say, there is a mic drop coming. With the help of some friends, De La Croix built a solar powered coffee shop on a bicycle and completely reinvented the coffee shop business. She calls her company Wheelys Cafe. Her stores on wheels cost just $5,900, on which she makes a profit margin of 50 percent, she says. The shop is the key. By mass producing the bike-based shops, the company has reduced the production costs to about $3,000. ----------------------- Read the full Forbes article and watch the interview here: http://bit.ly/2aFrqHX. Need a corporate social responsibility speaker? Learn more about Devin Thorpe at http://devinthorpe.com.