#413: Seed Equity Founder Reveals Investment Process
Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/1ViH39z. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Seed Equity Ventures, one of the sponsors of this site, operates an SEC/Finra registered broker dealer and crowdfunding site for seed stage companies. The firm’s founder, Todd Crosland, shared with me the firm’s investment process. The process has six discrete steps: First Contact: Most contacts come through the firm’s network of venture capitalists, accelerators, angel investors and entrepreneurs. Getting introduced via one of these sources is the most effective way to get your deal in front of the firm. Screening: Before getting serious about an opportunity, the firm conducts a brief evaluation of the company’s technology, business model, founders, market and financials. If everything looks good on the surface, the firm moves to step 3. Due Diligence: At this stage, the firm conducts what can be a months-long process of evaluating in-depth the company’s technology and IP, the business model, management, market and exit strategies. The firm will also run background checks on the management team and key owners. Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/1ViH39z. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.