#412: Technology Can Enhance Your Storytelling
Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1Wk3pZp. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Last month, I visited the Dominican Republic on a Fathom service cruise. It was great. On the cruise, I met fellow journalist Renee Farris, who (unlike most of the travel writers on the cruise) is also an impact journalist. Renee is also a co-founder of United Cause Agency, a consulting firm that helps companies optimize corporate social responsibility programs. Renee has shared with me some insights about using some of the latest technology for social good storytelling that I want share with you: Virtual Reality Creates Empathy: When someone straps on VR goggles they are able to see through the eyes of another person. This is a step towards developing empathy that can tear down racial barriers, help people who are suffering, and end violent conflicts. 360 Films Bring Transparency: 360 films can bring transparency to a company’s supply chain like never before. It can give customers confidence that they are buying products from an ethical company that treats factory workers fairly. Tell an Engaging Story: Doing good in the world is great, but it it’s not enough. We have to tell an engaging story. Governments, nonprofits and companies get so busy working on solving the world’s problems that they forget to tell an impactful story. But if we change that and start telling engaging stories then people will be inspired to act and the impact will multiply. 360 and VR help us tell those powerful stories. Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1Wk3pZp. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.