Read the full Forbes article and watch the interview here: http://onforb.es/1pIjkCm. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Jacob Allen is the partner with Cicero Group who manages the social impact practice, Cicero Social Impact. The firm, with 70 consultants and nearly 200 analysts, seeks to compete with Bain and McKinsey. The impact practice serves national and international impact organizations, including the George W. Bush Institute and the Clinton Foundation, along with the Prudential Foundation, United Way and Mary’s Meals. [Jump to page 2 to watch the live interview.] Allen shared three tips for having greater impact with me. First, he notes, “To change the world, good intentions and lots of activity are not enough.” Allen’s insights come from 15 years of impact experience, including work with Goldman Sachs, the Alzheimer’s Association and the Nature Conservancy, among others. Tip 1: Do your homework: Allen explains why preparation and strategy are so important as starting points. “Before launching a new social service or program, do more homework than you think you’ll need. Do research to understand what your clients or communities really need and value. Be deliberate about specifying the change in their lives or in society that you’ll hold yourself accountable for. Identify all the things that are required for that change to occur. Then step back and ask what role you’ll play and whether it will be enough to truly make a difference.” Read the full Forbes article and watch the interview here: http://onforb.es/1pIjkCm. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.
#402: 'To Change The World, Good Intentions Are Not Enough'