#395: A Social Entrepreneur's Tips For Taking On The Impossible
Read the full Forbes article and watch the interview here: http://onforb.es/1qIElOK. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Lisa Curtis is a serious social entrepreneur. Since she started her career as a Peace Corps volunteer, she has been all about doing good. Her company, Kuli Kuli, which sells products with moringa (don’t feel bad if you’ve never heard of it; most people haven’t) sourced from West Africa. It takes optimism to face all of the challenges associated with selling a new food; she shares three secrets to her success. Curtis tells the story of how she started eating moringa as a way to supplement her diet after her Peace Corp stint left her malnourished. Later, she would launch Kuli Kuli to provide others with the health benefits and to support and grow the women’s cooperatives in the tropics where she sources the moringa. Kuli Kuli’s products are carried in more than 800 retail outlets, including Whole Foods Markets, Sprouts and Kroger KR -0.47%, according to Curtis. Owler estimates Kuli Kuli 2015 revenues at approximately $1 million. Curtis says, the company’s moringa is sourced from women-owned cooperatives in Ghana, where they have already planted over 100,000 moringa trees. In Haiti, working with Whole Foods, the Clinton Foundation and the Haitian Smallholder Farmers Alliance, Kuli Kuli is working to create a Moringa enterprise that will help to reforest the nearly completely deforested country. The Haitian moringa is used in the newly launched energy shots marketed by the company. Read the full Forbes article and watch the interview here: http://onforb.es/1qIElOK. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.