#390: This Entrepreneur Helps Companies Do CSR Well
Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1M12l9f. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Matthew Barnes, partner at ASG Advisors, is a social entrepreneur who spends his time helping other entrepreneurs and business leaders add purpose to their profits. ASG Advisors is a consulting firm that helps companies implement effective corporate social responsibility (CSR) programs. We’ll be talking to Matthew live so you can learn much more, but in advance of our live interview he provided four themes that guide his work and that will be the subject of our discussion. Theme 1: Intentionality – corporate community engagement efforts have moved away from the passive, transactional nature of the past to a fuller engagement with community actors to partner on things that can have a real impact. Deeper thought and research inform this approach. Theme 2: Ownership – this theme is related to the the first. It used to be the case that corporate foundations responded either favorably or disfavorably. They had minimal stake or “ownership” of any outcomes from the work. Nowadays, more and more corporations are working hand-in-hand with NGOs and other partners to develop solutions that are informed by research and best practice. In this way, both have a stake in the outcome. Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1M12l9f. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.