Read the full Forbes article and watch the interview here: http://onforb.es/1MM2SGS. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Kara Goldin talks about sugar as if it were a bad thing–a very bad thing. Goldin, the founder of $30 million beverage company hint®, launched the company in 2005 after developing the unsweetened flavored water in her home kitchen as a healthy alternative to the sweetened juices she had been buying for her kids. Goldin approaches the subject of sugar and sweeteners with the subtly of a presidential stump speech. “People ask me ‘who’s your biggest competitor?’ It’s the sugar and sweetener companies. They will use any food or beverage to sell their ‘drug.’ And use any language to make it seem healthy,” she says. The former AOL AOL +% executive doesn’t like diet sweeteners much more than sugar. She proclaims, “Almost 1/2 of Americans have type 2 diabetes or pre-diabetes. That’s up 27% from a decade ago! And what are we drinking over the past decade? Diet sweeteners. You be the judge.” Read the full Forbes article and watch the interview here: http://onforb.es/1MM2SGS. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.
#389: Hint Water Founder's Passion For Health Drives Unsweetened Success