Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1R1kz75. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Ben Block, founder and CEO of GozAround, has pivoted his social enterprise startup toward serving businesses large and small that want to track and report their corporate social responsibility or CSR impact. The goal is to help companies increase, following the old management 101 adage that you get what you measure. Ben notes that most businesses have some form of CSR to track. “From the small business on the corner to multinationals, a majority of businesses maintain some community or social contribution but struggle to efficiently maximize, measure and share their impact. That is what the GozAround for Business platform hopes to remedy.” “GozAround has developed a cost-effective platform to allow businesses to find, manage, measure and share employee volunteer initiatives,” Ben continues. “Whether they have existing partnerships or are looking for community needs, GozAround allows employers to engage their staff in volunteerism, measure their impact, and share the positive outcomes as they occur.” The platform, he says, gives businesses a tool for bragging on social media about the good their employees do. He says, “[The platform] allows them to find communities needs, organize staff participation, gather metrics on employee volunteer efforts (independent and company organized) and share those on existing social networks.” GozAround is a for profit business with a social purpose. “Our current revenue model is a SaaS platform for corporate CSR. Businesses with employee volunteer programs pay a monthly/annual fee to use the GozAround platform,” Ben says. “Our social purpose and revenue generation are inextricably linked,” he notes. Ben’s vision is to see the app serve to build and serve communities. “By providing an efficient means of connecting those in need with willing ‘doers,’ all while both measuring and recognizing those contributions, GozAround will encourage closer, more engaged and responsive communities uniting businesses, individuals and non-profits in a community of those who care,” he concludes. Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1R1kz75. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.
#385: This Platform Will Help Companies Track and Report CSR Impact