#383: Mindful Marketing: 3 Tips For Connecting With Your Customers
Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1QMs2qJ. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. AdaPia d’Errico, Chief Marketing Officer for the rapidly growing Patch of Land real estate crowdfunding site that sponsors the Your Mark on the World Center, shared some wisdom about effective marketing. Mindful marketing, she says, is key to creating an authentic connection with customers. AdaPia offers three specific tips to help you be more effective in your marketing: Live and act with intent: Living and acting with intent is a powerful practice to be successful, and the same is true for marketing especially with social media. Rather than thinking of crossing off a to-do list, and automating everything for the purpose of being efficient, spend actual time even if that’s a few minutes, adding thought and intent to your posts. This will result in more engaging, authentic and felt posts, which in turn will bring better results than automating. Put yourself not only into your customer’s shoes, but also their online persona. The way people operate and behave online is different than how they act in real life. We are all multiple personas, so being in tune with this will help to achieve authentic connection and engagement. Act with laser focused intent – which in the online world can simply mean full attention– our full attention to the customer first, which may earn their full attention as a result. Create value for your audience. The greatest challenge and opportunity we have today is to create enough value for a potential customer, follower and audience member, to spend dedicated time on what we want to share or communicate. With no barriers to entry for vying for attention, it’s imperative that we focus on quality and spend the time and energy to be highly mindful and attentive–to needs, wants, trends, and desire for authentic connection.” Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1QMs2qJ. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.