#379: Unicorn Launches Anti-Cancer Campaign With $1M Gift
Read the full Forbes article and watch the interview here: http://onforb.es/1R6Aqa1. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Qualtrics, a 2002 startup that since raised a total of $220 million in venture capital in 2012 and 2014 and considered by many to be a unicorn, recently made a $1 million donation to the Huntsman HUN -8.47% Cancer Institute. While Qualtrics isn’t a social venture, it is interesting to see such an entrepreneurial company embrace corporate social responsibility so enthusiastically. CEO and cofounder, Ryan Smith, says, “Everyone has been impacted by cancer in one way or another – whether they have fought it or they have a friend or loved one who is fighting. Our goal is to eradicate cancer from the face of the earth. We are honored to partner with Huntsman Cancer Institute to raise funds for cancer research — research that is changing the way cancer is treated, diagnosed, and fought.” The company didn’t stop with its $1 million donation; that is just the beginning, Smith explains. Qualtrics and Huntsman Cancer Institute partnered to launch Five for the Fight, a campaign inviting everyone, everywhere to give $5 to the fight against cancer and then to invite five of their friends to do the same. People write on their hand the name of someone who has fought cancer and pledge their $5 to the fight in honor of that person. They then post a photo or video to social media using the hashtag #fiveforthefight, tagging the five friends they are challenging to join the fight against cancer. They then head to fiveforthefight.com to donate. Read the full Forbes article and watch the interview here:http://onforb.es/1R6Aqa1. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.