#377: LeanOnWe Offers New Model for In-Home Care
Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1KKOCTB. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. As baby boomers age, they will need increasing amounts of health care. They are likely to want much of that care to be in home. Most in home care is not covered by Medicare, however. This leaves families looking to contract directly with caregivers. LeanOnWe is a new online platform that places individual caregivers in homes on a anything from an hourly basis to live-in arrangements. Founder Ron Gold explains the problem, “Our home care system in the US is broken. Everyone knows the demographics of people living longer and choosing to age at home. Unfortunately the agency system is expensive and restrictive when someone is paying out of pocket. Most people would prefer to hire a caregiver privately but there is no good way to screen these caregivers. It is usually a word of recommendation but little else. No transparency on experience, references, background check, etc.” Ron says he has the solution. “I’m bridging the gap between the agency and word of mouth models. We are matchmakers. At LeanOnWe.com we have a network of caregivers for families to hire privately. We have met each caregiver and verified their experience and references. Then we give them an FBI fingerprint, help them put together a bio and shoot a video.” “A family still has the advantage of paying less for a caregiver, is able to choose who comes into their home, is able to control the care without a middleman and therefore the caregiver keeps the money and earns 50% more than through an agency,” Ron adds. “But we will also provide the vetting and backup that people go to an agency for.” “There is so much change going on today in health care. One of the big demands from consumers is the ability to take greater control of ones own home health and wellness. We view home care in that same vein,” Ron concludes. Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1KKOCTB. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.