Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/20nREDX Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. What if a fashion brand spent its advertising budget on solving social problems? David Eros and Atila Uri, founders of ch8se, believe that the answer to the question is that such a brand could change the world. The key, they say, is for you to choose ch8se. David explains, “ch8se wants to fight some of the most pressing social and environmental problems, such as deforestation, child hunger, unemployment, low education rates and lack of access to clean water, with our primary focus being on the developing countries, where the need for help is the most pronounced. Considering the monstrosity of these problems, we have no illusions of being able to solve any of them, we just want to provide people with a new way of contributing to a global solution.” Atila notes, “We are basically trying to create a novel structure in the fashion industry that isn’t just a sustainable, environmentally friendly enterprise, but one that will have and active role in reversing the harm that our global consumer economy has made to the planet. We want to do it in a way that is really transparent, and more intuitive than most of the current solutions on the market.” He explains how they are working toward this objective. “We developed an ethically sourced, high-quality product line that supports various causes without an increased price compared to the rest of the premium fashion brands in the industry. This way ch8se enables its customers to contribute to a better world without any additional costs, simply by opting for a ch8se product instead of the product of a traditional fashion brand.” The key step, he says, was to virtually eliminate the advertising budget. Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/20nREDX. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.
#363: These Entrepreneurs Are Counting On You To Help Them Change The World