#335: New Collaboration Brings More CSR Coverage
Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1M1JO5r. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. One of my role models is a young social entrepreneur, Nidhi Singh, in India who has created a platform not unlike the Your Mark on the World Center to cover corporate social responsibility (CSR), social entrepreneurship, impact investing and philanthropy in India. Nidhi reached out to me about six months ago to explore a collaboration between the Your Mark on the World Center and her platform, CSRlive.in. We are excited to be doing so, cross sharing content to give her audience direct access to our stories and our audience direct access to hers. India recently passed a law requiring all corporations to do some CSR. Nidhi explains, “The new mandatory CSR law has opened up a world of possibilities for Corporate India to do good and contribute strategically to equitable, sustainable growth in India. So I would not say this is a problem, rather a tremendous opportunity that has materialized for all CSR & Sustainability professionals to work, collaborate and create real, on-ground impact with some real funds (INR 25,000 Cr/ $4.5 Billion annually) that are now available specifically for this purpose. There are many companies that have been voluntarily executing CSR projects but many more new companies (approximately 16,500) have now come under the ambit of the new CSR law. CSRlive aims to facilitate the process of optimum utilization of this CSR spend.” Nidhi has ambitious plans for CSRlive. She says, “As an online platform dedicated to briging news, updates, policy changes, and expert opinions in the CSR & Sustianability sector; we promote best practises, thereby inspiring and encouraging more of the best to take a foothold, grow and expand. We facilitate connections between relevant stakeholders – for example – a genuine NGO looking to survive/scale up can present it’s case and funding requirements to a Corporate company looking for an authentic project that is aligned with their CSR policy. If there is a noteworthy activity in the CSR & Sustainability domain, CSRlive will be its voice. Going forward, we also aim to acknowledge best practises through CSRlive Change-Makers Awards.” Nidhi has an inspiring vision for the future. “We believe in the power of a good story that is well told to engage and inspire people towards greater good! Getting transferred to the CSR division is still considered ‘Corporate suicide’ (though unadmittedly)- and CSRlive is committed to turning this around with its reportage and passion to connect and bring the right people to the right jobs and the right funds to the right organizations and individuals. The success of CSRlive will be in facilitating a change in mindset – which in itself is half the battle won,” she says. Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1M1JO5r. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.