November 24, 2015 - Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1kQSAOK. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Rahel Getachew, founder and Managing Director of Afrolehar, is working to change perceptions of Africa by building business bridges between the U.S. and Africa. Rahel explains the problem, “The African continent has been seen as the dark and hopeless continent. There is a lack of linkages between US investment and African SMEs, a growing youthful continent that needs jobs to keep peace and security in the region and are missing platforms designed to solve these problems.” She is working to address the lack of platforms focused on these problems. She says, “I started this business to strategically transform the image of Africa and contribute in strengthening North America- Africa relations. We provide integrated communications solutions through our advisory or in-house services, business development to penetrate and retain consumer markets in North America and Africa–based on client need–and manage creative productions for government, private sector and non-profit organizations.” A vision of Africa where the economy is driven by value added there more than the commodities grown or extracted. “Ultimately, our success would be defined by the way Africa will be perceived by investors, businesses and consumers markets and African products and works will have greater market value than it currently has. As the world has always turned to the African continent for resources (commodities), we aim to have the world purchase quality added-value African products,” she concludes. Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1kQSAOK. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.
#331: Entrepreneur Builds Business Bridges To Africa