#291: Shock Top Beer Battles California Drought With Indiegogo
Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/1EUroll. subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Shock Top beer is challenging the California drought by challenging people to pledge to use less water and to support Indiegogo campaigns that help nonprofits help people there to use less water. Jake Kirsch, Vice President of Shock Top, explained, “Shock Top is teaming with Indiegogo and a host of California Nonprofits to bring water-saving solutions to a state thirsty for them. Every month Shock top is giving $50-$100k to an inventor to bring a water-saving invention to life, with thousands of products donated for free or low cost in CA.” Christian Busch, the Head of Marketing at Indiegogo said, “After months of water restrictions across California, water conservation is starting to sink in among California residents, according to a new survey from Shock Top. In fact, a vast majority of Californians (88%) make an effort to conserve water every day, doing so on average five times per day.” “Nearly all (96%) Californians have done at least something to reduce their water usage, including taking shorter showers (74%), rewearing clothes before washing (48%) or even flushing the toilet less often (48%),” he added. Busch describes the first campaign on Indiegogo. “To kick off Shock the Drought, Shock Top is investing $100,000 to fund Drop-A-Brick 2.0 – a modern, eco-friendly innovation that sprang from the classic drought tactic of placing a real brick in a toilet’s tank to save water. Shock Top will donate from $50,000 to $100,000 moving forward, on a case by case basis, through the end of the year.” Please consider whether a friend or colleague might benefit from this piece and, if so, share it.