#288: Carnival's Fathom Sailing Toward Cuba 'To Make A Social Impact'
August 26, 2015 - Read the full Forbes article and watch the interview here: http://onforb.es/1JtOoZg. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Carnival CCL +0.00% newest cruise line is sailing in a new direction; Fathom’s destination is social impact. Initially sailing with one vessel, the Adonia, Fathom passengers will visit the Dominican Republic and Cuba to work alongside locals as volunteers on water and other projects. The brains behind Fathom, its President, Tara Russell, explained, “We didn’t want Fathom to be a ‘voluntourism’ company. We wanted Fathom to be so much more than that. So we found a way to leverage the resources of the world’s largest travel and leisure company (Carnival Corporation) to create a new kind of cruise that combines the love of travel with the desire to make a difference. Truly nothing like this exists today.” “ We created Fathom to give people an easy, safe and convenient way to make a social impact that is both meaningful to society and personally rewarding, ” she adds. Russell describes the projects passengers will undertake, “In the Dominican Republic, for example, more than two million Dominicans do not have access to piped water. Fathom travelers will work with a local organization there to build water filters using clay and other natural resources to make healthy drinking water available to Dominican families.” “Fathom will send thousands of travelers a year – more than 700 travelers on every trip – to Caribbean communities in need to work with our local partners and directly alongside local citizens on ongoing social impact programs in each community. This sustained and large-scale impact is what makes Fathom truly unique. Travelers will have the opportunity to make transformative societal contributions that will extend far beyond their individual involvement. It will be incredibly rewarding,” she concluded. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.