#256: Ride To Give Finds Niche In Crowdfunding Market
July 2, 2015 - Read the full Forbes article and watch the interview here: http://onforb.es/1RSqzzd. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. The crowdfunding world includes so many sites that it is difficult for anyone to keep track of them all. In the long run, it will be important for each one to find a market. Kickstarter dominates the enormous market for creatives. Indiegogo has the platform used by the widest array of sites. GoFundMe, by focusing on helping people in crisis, claims to be the biggest site of them all. Ride to Give is a crowdfunding site that is organized to help individuals in times of trouble, much like GoFundMe. Ride to Give is carving out a niche in the wake of the crowdfunding giant by partnering crowdfunding with organized cycling events. Since founding two years ago, the nonprofit company has raised over $1.2 million for children and families in crisis. Founders Kaete and Dave Nazaroff explain, “We are a couple with no fundraising experience who wanted to make a difference in the life of a child. What started as a single ride from NY to GA for one child, turned into a full children’s charity where we prove our slogan which is ‘Give a Little, Change a Lot.” We use crowd-funding to provide a place where our followers can give even just $2 and feel a part of something bigger than themselves, by seeing the benefit to that child.” Ride to Give is powered by FundRazr, a crowdfunding site reports having helped people raise $67 million. Hatton says, “The concept of crowdfunding isn’t that new – it’s essentially the next generation form of fundraising elevated by technology. FundRazr’s powerful crowdfunding platform helped Ride To Give raise over $1,000,000 with just two part-time staff. It basically levels the playing field for small to mid size non-profits, who are generally under-resourced, and allows them have an even better connection with their community and a bigger funding impact for their cause.” Please consider whether a friend or colleague might benefit from this piece and, if so, share it.