#200: Rob Holzer Helps Corporations Put Their Good On
January 9, 2015 - Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1DDohyx. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Rob Holzer is a kind of a big deal. As the CEO of and Founder of Matter Unlimited, Rob helps organizations rebrand themselves with greater social impact at the heart of the new image. “Plotting a long-term plan for reorienting a company around social purpose can seem daunting, particularly for large established companies, but is quite possible if approached strategically as long-term change management and brand evolution rather than through a lens of a traditional advertising or marketing campaign,” he says. Making the case for making the change, Rob says, “Creating a plan for social responsibility does more than help the communities in which you operate; it becomes a snowball effect within the entire organization. It begins to improve the quality of employee’s work, their purpose for being there, the consumer outlook on the company and draws in fresh talent who is eager to be a part of the culture of good you have created.” “The idea of “Pragmatic Idealism” is something we strongly believe in, and something we try to drive into the core of each company we work with. Businesses need to act like businesses but they need to move from a singular drive for profit to a more integrated balance of profit and positive social impact,” he concludes. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.